About Us

Choose wisely, Choose Guud!

About

Our Mission

Welcome to Choose Guud, where technology meets ethical consumerism. Our mission is to empower you with personalized insights from user reviews, to help you make informed decisions that align with your values and lifestyle.

Every purchase you make goes to good and we hope to expand our technology to highlight ethically made products in addition to donating proceeds. It’s like Tom’s meet’s Amazon and we hope in the future to gain enough momentum that brands choose to spend advertising dollars on our platform.

About

Our vison

Our vision is that everyday purchases can power good in the world. We hope that we can disrupt the advertising industry norms and turn your “attention” into action for social good. 

We dream of a future where we can donate a certain dollar amount for each minute you spend on Choose Guud. This shift could help allow humanity to redirect the brain power spent on serving ads towards more impactful  initiatives.

Why Espresso:

I pulled my first Espresso shots as a teenager at Macaroni Grill I always enjoyed the process of preparing the puck, frothing the milk and delicately mixing to make a latte. I’d often come in early to make my own and as a busy college student it helped me keep moving through my long days. Looking to bring that experience into my home I realized how complicated it can be to get a nice shot of espresso dialed in. That’s why I created this website, it’s the method I used to determine what machines were best for me. 

Why These Products : 

We believe in curation and cutting out the noise to help folks focus in on some of the better options out there. We try to highlight good products at a good price and we believe in the brands we promote. We’re just getting started with your support we’ll add more categories over time. We never recommend a product for profit, all the products on our site are here because they’re amazing products.  

However, we focus on “value” and we hope you find exactly what’s right for you whether or not it’s on Choose Guud. When that happens just use this link and any purchases you make will go toward good. 

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